The FactsAboutOur Packs...
...AND WHAT WE’RE DOING TO MAKE THEM BETTER
We’re the pioneers of plant-based. Alpro was born plant-based, way back in 1980, and we’ve been banging that big, plant-based drum ever since. Our mission back then was the same as it is now: to help people make positive choices when it comes to food.
IN OTHER WORDS:
We feel very passionate about our packaging. We’re not where we’d like to be. Yet. But we’re sure as anything giving it our all to get there.
GOOD FROM
THE INSIDE OUT
You know that old saying it’s what’s inside that counts? We totally believe it. Inside our packs you’ll find only the best plant-based ingredients. But we’re taking a look at what’s happening on the outside, too. Our packaging works. Great. But that’s not enough, is it? We want to know where it comes from and where it’s going to go when the job is done.
SAY ‘HELLO’ TO ALL OUR LOVELY PACKS
We’re happy that our drinks cartons are mostly (70%) made from renewable paper. Our favourite – the more we use the less plastic we have to! That’s sandwiched with thin layers of PE plastic (polyethylene) – the world’s most used plastic so it’s good news that it’s recyclable, if your local infrastructure allows it.
Our non-chilled drinks cartons have a very thin layer of aluminum, too, but only the minimum required. Seals in freshness, good; hard to recycle, bad; one for our to do list!
Our non-chilled drinks cartons have a very thin layer of aluminium, too, but only the minimum required. Seals in freshness, good; hard to recycle, bad; one for our to do list!
Aluminium makes the packs liquid-proof, but also allows them to be transported and stored without having to be chilled. All that energy saved and a big tick for our CO2 score. But our chilled drinks cartons contain absolutely no aluminium and have an even lower carbon impact.
Right now, it’s the most sustainable combination of materials available that also makes sure our drinks reach you as fresh as the day they were packed. But we’re always looking at ways to improve.
Today, this solution has a very low carbon impact.
У НАС СТОЛЬКО ВКУСНЫХ РАСТИТЕЛЬНЫХ ПРЕДЛОЖЕНИЙ…
ALPRO - Betterpacks FAQ
Good question. We had to look it up, too. rPET is simply PET plastic (polyethylene terephthalate to give it its full name) that’s already been recycled at least once. Just one of the reasons we’ve chosen it for our snazzy new drinks bottles. Next, it’s easy to turn into any shape you like. And here’s the third reason why we like it – it’s just as easy to turn it straight into new bottles or any other food packaging when it’s done its job, and there aren’t many plastics you can do that with.
We know it must seem a little strange when everyone’s talking about cutting down on plastic. But here’s the thing. The plastic we’ve chosen is already recycled rPET. And once it’s done its our job keeping our drinks fresh, it can be recycled again and again. And the deal maker for us? PET’s the only plastic that can be turned straight back into food packaging. Just think! That one little nugget of plastic that made your bottle could simply keep on going as a bottle. Never on land fill, never in the ocean. It keeps our designers happy, too, because it can be turned into any shape our they come up with. So not just useful, a pretty face as well!
The short answer is, yes, 100% recyclable depending on where you live. The long answer? The main body of the bottle is 100% recyclable. The HDPE cap is recyclable, too – all you have to do is rescrew it back onto the bottle before you pop it in the recycling bin. Which just leaves that smart outer sleeve. Because it’s coloured, you’ll need to peel it off before you recycle the bottle. It’s recyclable in some countries, but unlike transparent uncoloured PET might be used to make a fleece rather than a new food pack.
Trust us, whenever we create something new or redesign the pack for one of your favourites, we look very hard at what we use materials wise. Cartons have their good points and they’re perfect for some products, but for our premium and plant-based alternative to yogurt drinks, plastic bottles won out. Lightweight, resealable and 100% recyclable. And at 50% of the PET in the bottle will be already recycled before we get our hands on it and we’re working on making that 100% for every single bottle.
Number one, naturally we’d only pick something safe, tried and tested for food. Number two, it has to be 100% recyclable just about anywhere or we couldn’t hold our heads up. PET’s both of those, perfect for keeping our drinks fresh and the only plastic that can be turned straight back into brand new food packaging. We love the thought of our plastic going straight from bottle to bottle! And we like rPET is even more because it’s already been recycled at least once before we get our hands on it. Lighter on materials, lighter on the planet.
